CNBC-TV18 and CNBC Awaaz enterprises to make "Live business news' "On The Move" with AVANITV

In a pioneering foray, CNBC-TV18, India's No.1 Business medium and one of the country's most viewed "Out of Home' TV channels, has partnered with AvaniTV, a new entity delivering infotainment and entertainment solutions to consumers on the go, to launch "Live CNBC-TV18' in vehicles on Indian roads.

In line with CNBC-TV18's philosophy of delivering world class business news to Indian investors and business audiences across access points, the channel has added a new dimension to its availability footprint, going beyond Indian cable homes.

CNBC-TV18 is already available in over 35 million households in the country apart from the strong incremental viewership that the channel receives as a result of its position as the channel of choice in CEO suites, corporate offices, airlines, hotels, brokerages, banks, financial service centers, airports, malls and b-schools. In addition, CNBC-TV18 is available to viewers online through "Live TV' on its web affiliate moneycontrol.com, India's largest financial portal and on smart phones including the iPhone, blackberry and those operated by the android mobile operating system through the "Markets on Mobile' application from Moneycontrol.com. Interestingly, CNBC-TV18 was also the first Indian news channel to execute "Live Streaming' on YouTube, when it broadcast the Union Budget 2011 in partnership with Google.

Commenting on this, Anil Uniyal, CEO, CNBC-TV18 & CNBC AWAAZ said "Our core viewers are business decision makers on the move and our channel philosophy has always been to deliver 24/7 accessibility to them across touch points. This is the reason why CNBC Channels have emerged as one of the leaders in "Out of Home' TV viewing in the last decade.

To make this service available, the subscriber would need to invest in the avaniTV car kit and LCD screen, and would be able to access LiveTV, movies, internet radio and YouTube. The installation does not tamper with any equipment of standard fitting inside the car. At present the product is available in over 15 cities across country and rapidly expanding the availability in other major cities. Other network18 channels including India's No.1 English general news channel,' CNN-IBN', leading Hindi news service "IBN7' and regional news channel, "IBN-Lokmat' will also be available on AvaniTV's platform.