CNBC-TV18 and Mint into a strategic content alliance
CNBC-TV18 and Mint have entered into a strategic content alliance. This partnership will enable the two parties to share content with each other on a daily basis and work together on various editorial initiatives throughout the year. Starting 1st April 2014, every issue of Mint will carry exclusive content from CNBC-TV18 while Mint’s news and analysis will be available on CNBC-TV18 regularly. The partnership will also allow regular content exchange between the two digital assets, livemint.com and moneycontrol.com (India’s no.1 financial portal).
Speaking about this development, R. Sukumar, Editor, Mint said, “At Mint, we have always focused on delivering clarity in business news and reaching our readers wherever they are. Our partnership with CNBC-TV18 will enhance our ability to do so.”
Shereen Bhan, Managing Editor, CNBC-TV18, commented on the alliance saying that "At CNBC-TV18 we have always been committed to creating compelling content, and bringing to our viewers credible news and analyses, presented incisively and consistently. We believe Mint will be a great partner for us in furthering this objective."