CNBC-TV18 launches Moneycontrol My TV to bring TV shows online!

Network18 ' a group running financial portal moneycontrol.com has taken another step in providing financial analysis to its users. To do so, Moneycontrol has associated with CNBC-TV18 which has created an online destination called Moneycontrol My TV (Moneycontrol.com/TV). The site will bring the TV shows online via on demand live streaming.

As per media reports, Simran Sablok, general manager (marketing), Web18 on how its online live TV will be different as compared to the other business news channels said, "CNBC-TV18 will empower users to customise their online TV experience to a certain extent. The video feed on Moneycontrol.com/TV will have a few customisable sections. A customisable stock quote ticker bar will be offered at the bottom of the video player, which will display information or prices of only those stocks selected by the user, instead of showing information on all the major stocks listed on the stock exchange."

She added, "Apart from this, there is a section where users can customise or select 10 stocks and get an analysis of the price movements of these stocks during trading hours while watching CNBC-TV18 (live) on the Internet."

Besides live TV channel feed, CNBC-TV18 will also upload its archived video content on Moneycontrol.com/tv. To this, Sablok added, "TV shows will be uploaded as archives on Moneycontrol My TV one hour after they are aired on the channel. However, archived video content will not be available on Moneycontrol.com/cnbctv18."

In fact, CNBC-TV18 in the past has also made available its channel content live on the Internet for e.g. Moneycontrol.com/cnbctv18 is one such site where live video feed of CNBC-TV18 is available.

On this, Sablok clarified, "Moneycontrol My TV is a separate product and is not a new version of Moneycontrol.com/cnbctv18, which will continue to stream as well. The difference between the two live streaming properties is that Moneycontrol My TV is a fully customisable product, where the user decides when and what he wants on his screen. So he picks his own stocks and company data."

Moreover, the channel also plans to monetise Moneycontrol My TV through advertisements. Although the live streamed video content will carry the same ads as those appearing on the TV channel, the webpage (Moneycontrol.com/TV) will have banner ads. And, through pre and post roll video ads the archived video content will be monetized.