CNN Cements commanding viewership aganist all International News & Business channels in Asia pacific

In an emphatic endorsement of CNN's coverage of a remarkable news cycle in 2011, the latest Pan Asia Cross Media Survey (PAX) (2010 Q2 to 2011 Q1) shows that once again CNN has delivered a substantially larger audience than all other international news and business channels in the Asia Pacific region:

Each day 74% more viewers tune into CNN than the next placed channel (BBC World News).CNN's weekly and monthly audience totals are 65% and 56% greater than the next placed channel. CNN has 21% more viewers each week than the combination of CNBC and Bloomberg TV deliver over a whole month

"We're delighted with these results which once again demonstrate the strength and loyalty of our audience," said William Hsu, Vice President, news advertising sales, Asia Pacific. "Our coverage on-air and online clearly resonates with this upscale demographic who embody the global interconnectivity which defines our age. At the same time, CNN's on-going investment in programming and newsgathering continue to pay dividends. When taken alongside our digital numbers, this is a resounding success for everyone at the network."

Online, CNN maintains the top position as the leading regional media website overall, with more than twice as many Top Managers visiting CNN than BBC websites.CNN is generating 39% more out-of-home viewing than any other int'l channel, and more than twice as much as any sports channel. Forty-five percent more travellers watch CNN in hotels than any other international channel.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing