CNN International launches 'Icon'

CNN International launches "icon', a new monthly arts series that promises viewers a journey into the worlds of visual arts, architecture, literature, music, photography, dance, opera, fashion and design, accompanied by interviews with their innovators and influencers as diverse as IM Pei, Quincy Jones and Herbie Hancock.

The new programme will examine how classic cultural icons have influenced new trends and ideas, and will challenge itself and its viewers to identify new icons in the making.

Vice President of coverage and feature programming at CNN International, Mike McCarthy says: "'icon' throws open the doors to the eclectic world of arts and culture around the globe through a mix of rare access and top-name interviews with the vibrant stars of today's creative industries. We hope our audience will also get involved in helping us find the icons of tomorrow."

Reinforcing CNN's multimedia offering, a dedicated "icon' website www.cnn.com/icon launches today. Visitors can help shape 'icon's' future content by voting for their own cultural icons. The most popular will be on display in an interactive gallery space online and featured on the show. The website hosts the 'icon' shows for online viewing, plus features image galleries, and will also house web-exclusive video of globally renowned cultural icons.

Viewers can also join CNN's community of user contributors via the iReport website. Each month 'icon' will be asking viewers to send in photos and video on subjects as diverse as street art and music icons at www.cnnireport.com with the best appearing on the programme and the website.

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