Coca-Cola celebrates its values of happiness and optimism; Launches new campaign "Believe in a Happier Tomorrow'

Ushering in the New Year with optimism and happiness, Coca-Cola is launching its new communication campaign ' "Believe in a Happier Tomorrow'. The campaign weaves a world of hope and optimism, with reasons to believe in "happiness' and to believe that the future will be brighter and happier. This is an endearing campaign that opens Happiness in all of us by showing that there is more good in the world than bad. The communication is anchored in optimism and gives people myriad reasons to believe in a happy and wonderful 2012.

Speaking about the campaign, Anupama Ahluwalia, Vice President, Marketing, Coca-Cola India and South West Asia, says, "Coca-Cola has spread happiness for over 125 years. As we prepare to usher in another New Year, it is the season of spreading good cheer and the perfect time to look ahead with a positive outlook. Our latest campaign captures the spirit of hope and optimism, further establishing the brand's "Philosophy' by urging people to believe in a happier tomorrow. This is more than just a campaign for Coca-Cola and we are confident that the new campaign will strike a chord of happiness with our consumers and the chorus of happy children will warm the hearts and add to the spirit of positivity for the coming year."

The new campaign has been conceptualized by the creative team at McCann Delhi led by Prasoon Joshi. The lyrics of the ad jingle have been penned by Prasoon Joshi with music by ace Bollywood music composer, Shantanu Moitra. The film has been directed by Kaushik Sarkar, and produced by the production house, Apostrophe.

As a universal icon of happiness, Coca-Cola has always encouraged people to see the world through optimistic eyes mustering a positive and possible change and celebrated people who radiate optimism. Surely we can say with Optimism and Hope that tomorrow is only going to get better!