Coca-Cola hires MSL Group as their new PR Agency

MSL Group the PR Agency has been appointed by Coca-Cola to bring in good content and new perspective for the Company. Coca-Cola has decided to take a pause in their relationship with Perfect Relations.

“It is with excitement and anticipation that we welcome MSL Group India into our fold. MSL Group, Publicis and their affiliates already work for us in India and many parts of the world and hence neither of us are strangers to each other. But then, any beginning is a first!” quoted Kamlesh Kumar Sharma is Director, Corporate Communications for Coca-Cola India and South West Asia in an official blog.

He further added “Six months ago, we had invited a selection of key communication agencies in India, including our existing agency to bring their best thinking to Coca-Cola. The idea was to brainstorm, so that we were better equipped to create the kind of content that our stakeholders and consumers have come to expect of us. As it turned out, the best idea came from outside our current system. We have decided to take it ahead. After all, "Ideas on the edge", is who we tend to partner with!”

Kamlesh Kumar also talked about their long affiliation with Perfect Relations adding “It will take us some time to get used to not having the Perfect Relations staff around, arguing passionately, pitching ideas, provoking reactions, challenging our theories and assumptions. But I hope that they continue to keep us on the edge, even if it is from beyond the fence, much the same way as over the last decade.”

‘The world doesn't need more content; the world just needs more good content’ is the new policy on which Coca-Cola will be focusing in the coming future.

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