Coca-Cola India launches digital magazine, 'Journey'

Coca-Cola India today announced that it has launched the “Journey” digital magazine for the local audiences. The previous Website is now succeeded by a dynamic and multimedia-rich responsive digital platform that shares Coca-Cola stories in an interesting and engaging manner. After noteworthy success of The Coca-Cola Company’s Journey digital magazine across the major markets, Coca-Cola India’s Journey is on a mission to unravel untold editorial gems from the world of Coca-Cola in India and elsewhere. This valuable digital property maintains a fine balance between great user experience, simple functionality, and easily discoverable compelling content.

“We are a consumer-centric company and thus need to have engaging conversations with consumers,” asserted Ishteyaque Amjad, Vice-President, Public Affairs and Communications, Coca-Cola India and South-West Asia. “We understand that people want to know more about us and we are facilitating that better. The most definitive source of knowing our stories is through us. Coca-Cola India Journey is a sincere attempt to tell our stories in an engaging and fun way. Besides that, there are easily comprehensible infographics, blogposts along with a lot of interesting pictures and videos that make for total infotainment.”

The home page lists various sections containing brand-related information, opinions, stories about the lives of people and communities that the company has touched and much more. It also contains a section on the rich heritage and remarkable history of the company. Then there are top songs from Coke Studio, behind-the-song stories, and quite a bit that fans would like to know about their favourite Coke Studio artistes. What’s more, there are fun facts and amusing trivia about the company and its loved brands. Plus there are recipes that can be tried using quality products from the company.

“We often come across myths and hearsays in today’s hyper-connected world. We feel it is our responsibility to address them,” said Ishteyaque. There is a section dedicated to popular rumours that clearly lists down recurring myths and the company’s upfront responses to them. There are also veritable narratives of Coca-Cola India’s increasing commitment to social good, sustainability efforts, water stewardship, climate initiatives, waste management and recycling programs, and contribution to the Indian agriculture. Ishteyaque added “There is so much to know about Coca-Cola– our quality brands, our business, our people, and our unwavering commitment to our communities and planet. Journey is a window to our world.”

While Coca-Cola India Journey will continue to include corporate content such as corporate news, latest announcements, product information, executive bios, and general information, its layout and publishing focus now relates closer to a digital magazine. Coca-Cola India is constantly trying to transform with the evolving preferences of its consumers and finding new ways to engage with them in the most meaningful way. Coca-Cola India Journey is another milestone in that consumer-centric journey.

Walk into Coca-Cola India’s corridors through its digital interface by visiting Coca-Cola India Journey at: http://www.coca-colaindia.com/.