Coca-Cola India unveils "Sachin 100 Coke Can Limited Edition Set'

Celebrating the legendary innings of Master Blaster Sachin Tendulkar, Coca-Cola India has unveiled the "Sachin 100 Coke Can Limited Edition Set” chronicling 24 glorious years of the legend’s cricketing life. Each of the 100 Coca-Cola cans is carefully crafted to record each of Sachin Tendulkar’s 100 smashing centuries. These cans have been put in sets of 100 to create a unique memorabilia that opens happiness in every Indian’s hearts and will be exclusively available on Amazon.in, known for for Coca-Cola and Sachin Tendulkar fans as well as Indian cricket aficionados.

In a first of kind partnership, Amazon India and Coca-Cola are taking this initiative to people in a unique way on the Amazon.in marketplace. These ‘Sachin 100 Coke Can Limited Edition Set’ will be sent as a special gift to the donors giving contributions of Rs. 99,999 or above to Coca-Cola India’s flagship CSR campaign named Support My School. The proceeds received from this drive will be used to revitalize basic infrastructure like sanitation, water, playgrounds amongst other amenities in schools across India.  In its effort to take this unique opportunity to as many fans of Coca-Cola & Sachin and people who want to contribute to this cause as possible, both partners will leverage its digital marketing assets extensively.

Sachin Tendulkar, who is Happiness Ambassador for Coca-Cola and official Campaign Ambassador for Support My School – an initiative to provide basic amenities for schools in rural and semi-urban India – is partnering with Coca-Cola to promote the Sachin 100 Coke Can Set. In a special gesture, Sachin Tendulkar will reach out to his fans through his Facebook Page about this fundraising drive and also personally sign a Certificate of Authenticity for the Sachin 100 Coke Can Limited Edition Set.

Speaking about the initiative, Mr. Debabrata Mukherjee, Vice President, Marketing and Commercial, Coca-Cola India and South West Asia said, “We have come together with Sachin and Amazon.in to create this unique memorabilia which is sure to open happiness for our consumers. Sachin is one of the biggest living icons of our times and we know that he holds a special place in every India’s heart. With this initiative, we are bringing a special experience for our consumers to celebrate the legend that is Sachin. The “Sachin 100 Coke Can Limited Edition Set” is our gesture for contributors towards the Support My School program, an initiative which is very close to Sachin and all of us at Coca-Cola India.”

“We are very honored to bring this exclusive offer to our customers who may be Sachin Tendulkar’s or Cricket fans. Here is a chance for them to be amongst a select 100 to own and treasure a century of moments,” said, Kishore Thota, Marketing Head, Amazon.in.

Each of the Sachin 100 Coca-Cola cans is carefully crafted to record Sachin Tendulkar’s smashing centuries, chronicling the year of scoring, century number, name of the stadium and total runs scored. Donations received from this drive would be received by Charities Aid Foundation, the Implementing Partners of Coca-Cola NDTV Support My School Campaign.

Meenkashi Batra, Executive Director for Charities Aid Foundation said, “Sachin has been a very integral part of Support My School – creating far reaching awareness, impact and passion for the cause. This is a great opportunity to celebrate his 24 amazing years in Cricket with the people of the nation, while contributing to the cause of the campaign. Thanks to Sachin Tendulkar, Amazon and Coca-Cola for coming together to launch this unique initiative.”