Cod liver oil "SevenSeaS Original' all set to sail under Merck in India; Gets Raveena Tandon as brand ambassador

The Indian Consumer Healthcare division of Merck KGaA, the world's oldest pharmaceutical and chemical company, is set to make a strong impact in the Indian nutritional supplement market with SevenSeaS® Original Pure Vitamin Rich Cod Liver Oil; currently the leader in the vitamin segment in over 100 countries. SevenSeaS® Original is the purest form of cod liver oil; retaining all its natural nutrients, and one of the most trusted natural sources of vitamins A and D.

Remarked Dr. Marek Dziki, Managing Director, Merck Limited, "Many of us have grown up on SevenSeaS® Original Pure Vitamin Rich Cod Liver Oil. It is a highly trusted brand with a rich heritage of over 75 years and is deeply entrenched in the memories of the Indian consumer for the past six decades. We are delighted that Merck is bringing the goodness of this time-tested, natural source of key nutrients and vitamins to the Indian population."

SevenSeaS® Original contains more natural vitamin A and vitamin D per unit weight than any other common food. It also comprises two unique active ingredients, DHA and EPA, which are most potent in promoting health and defending the body against infections and diseases.

"The cod liver oil market is presently growing at a rate of nearly 18%. Research indicates that the Indian consumer is well aware of the importance of building immunity in order to keep pace with today's hectic world. Erratic food habits and deficient nutrition compromise ones resistance to disease and ailments. SevenSeaS® Original Pure Vitamin Rich Cod Liver Oil addresses this inadequacy in nutrition and helps in building immunity levels," stated Ashish Bhatt, Business Head, Consumer Healthcare, Merck Limited.

What makes SevenSeaS® Original unique is its patented technology called Ocean Gold. This high-end method for extracting the purest form of cod liver oil ensures that none of the oil's original nutrient values are lost in the extraction process. Every SevenSeaS® Original pack carries the Ocean Gold Ultra Pure„¢ mark of assurance.

Actress Raveena Tandon, brand ambassador for SevenSeaS® Original Pure Vitamin Rich Cod Liver Oil in the Indian market, spoke at the welcome event: "Children today are at a higher risk of getting drained both physically and mentally due to increased pressures to perform at schools, sports and other myriad activities in which they participate. In this daily race; food and essential nutrients take a back seat. Where I, too, want my kids to excel; I constantly fret over whether they are getting adequate nutrition. SevenSeaS® Original Pure Vitamin Rich Cod Liver Oil is just the solution as it covers all the areas of their development. Children are finicky about what they eat and I feel that natural supplements like SevenSeaS® Original will only help in further building up their immunity."