CoinDCX launches #PancchiAwaara - dedicated to the crypto community

CoinDCX, India’s safest crypto exchange, launched its new song dedicated to the dreams of millions of crypto investors in India. The song captures the dreams of people and inspires them to achieve them along with CoinDCX.

The music video #pancchiawaara captures the dreams of crypto investors and bitcoin incipient in a parallel storyline. The film goes into the realm of real people and real houses, and authentic & raw emotions. In the video, people can be seen talking about their dreams, expressing their wishes to buy a property, travel abroad, be the first billionaire from the family, etc. The essence of the video conveys how small crypto investments make it possible for them to reach one step closer to their dreams. The thought behind it was just to be honest with our user community and celebrate them, for they are the ones pulling the crypto bandwagon forward.

The video opens with #Bitcoin's incredible journey, which started in 2009 and progressed from $ 0.30 in 2011 to $50000 in 2021.  Presently, India has around 10 million bitcoin investors. This video showcases the journey of investors and bitcoin, drawing parallels amongst both -what was once a naive dream is now worth $1 trillion.

Mr. Ramalingam Subramanian, Head of Brand, Marketing & Communications, CoinDCX, said #PanchiAwaara is a homage to those who dream big and make crypto investments to make their dreams come true. We want crypto to be accessible to people, and we want them to understand it. The technology behind it, and the future it holds. Our objective through the song is to raise awareness about cryptocurrency among Indians and inform them to consider it as a viable investment option."

CoinDCX aims to educate prospective investors & traders about the crypto space and brings it one step closer to its ultimate goal of onboarding 50 million Indians into crypto.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing