CoinSwitch Kuber collaborates with TVF for ‘Baap Beta Aur KBC’

CoinSwitch Kuber, India’s fastest growing cryptocurrency investment platform for retail investors has collaborated with The Viral Fever for their sketch, ‘Baap Beta Aur KBC ft. Rajit Kapoor & Naveen Kasturia. The sketch debunks the various myths surrounding cryptocurrencies and presents them as a smart investment alternative for anyone looking for better returns. The episode is live on TVF’s social media platforms including YouTube, Instagram, Facebook and Twitter which has a combined reach of over 14.5 million. The video has been conceptualized and directed by Deepak Mishra.

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The sketch is based on a conversation between Naveen (played by Naveen Kasturia) and his father (played by Rajit Kapoor). Naveen’s father wants to participate in the leading TV show ‘Kaun Banega Crorepati’ to buy a smart TV and a scooter and requests for his help in preparing him for the show. While helping his father prepare, Naveen introduces him to bitcoins, an alternate investment option that can help him secure greater returns on his investment. He further informs him about CoinSwitch, India’s fastest growing cryptocurrency exchange which makes buying cryptocurrency as easy as ordering food. Also, how one can investing in cryptocurrencies on CoinSwitch Kuber with as low as Rs. 100.

Ashish Singhal, CEO and Co-founder, CoinSwitch Kuber said, “The age group between 18 and 35 is emerging as the largest investor in cryptocurrencies in the country. However, in terms of the number of people investing, the industry has barely scratched the surface yet. Through our partnership with TVF, we want to reach out to this age group, educate them about cryptocurrency investments and debunk the myths surrounding it. Our key goal is to create awareness around cryptocurrencies and showcase their potential as an alternate asset class that can offer much higher returns than traditional asset classes, if invested in wisely.”

Vijay Koshy, President, TVF said, “We, at TVF are always looking forward to create content which speaks to audiences about what is going on today around us. When CoinSwitch Kuber came to us, we immediately realised the amazing content we can explore with this topic of Cryptocurrency. It is an untapped market and the group of audience they are looking to reach out to is the one that relates to what we create. We wanted to take this topic and make sure that we do something that is relatable to everyone across the board. And when we have a legend like Rajit Kapoor along with an online star like Naveen Kasturia (main lead of TVF hit show Pitchers) showcasing the talent of our writers and creators, we get content that is entertaining as well as helps us in relaying the message that we have. All partnerships need to be with people who are on the same page and I am so glad we found it with CoinSwitch Kuber.”

CoinSwitch Kuber is India's fastest growing INR-crypto on-ramp platform. Kuber is a product developed exclusively with the retail investor in mind. Within four months of launch, the platform has over 500k users. With a razor-sharp focus on customer experience, Kuber aims to simplify cryptocurrency investments for retail users in India. It provides best rates to its users by aggregating liquidity from top Indian and global crypto exchanges and supports 100s of cryptocurrencies for users to buy and sell using Indian rupees.


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