Colgate picks Mahesh Bhupathi and Rahul Bose as brand ambassadors; Launches new TVCs featuring the celebs

Colgate-Palmolive (India) Limited, the market leader in oral care, announced that tennis champion Mahesh Bhupathi and actor & rugby player Rahul Bose will join Colgate Total in support of the brand's commitment to increase awareness on the need for a "Healthy Mouth.' Mahesh Bhupathi and Rahul Bose will star in a series of TV commercials to be aired across the country on national and regional channels. Colgate's impetus on maintaining a healthy body through "Healthy Mouth' underscores the brand's commitment to oral care through technological advancements.

Colgate Total is technologically advanced and specially formulated with the Triclosan - copolymer technology that provides 12-hour superior protection against germ build-up. Germ build-up leads to common oral health problems, like cavities, plaque, tartar, gingivitis and bad breath. This unique toothpaste formula provides a protective shield, giving 12-hour germ protection to fight against a full range of common oral health problems.

Speaking on the occasion, Rekha Rao, Vice President Marketing, Colgate-Palmolive (India) Ltd. said, "In India, there is a growing awareness towards maintaining a healthy body. However, not all of us realize the importance of a "Healthy Mouth.' Colgate Total is, globally, our "best' and technologically most advanced oral care product. It provides 12 hour-superior protection against germ build-up for a healthy mouth. Mahesh and Rahul pay a lot of emphasis on physical wellness which is critical in their professions. They will support Colgate in our endeavor to create widespread awareness on the importance of a "Healthy Mouth'."

"As professional athletes, we sometimes do not give much importance to what is not visible to us. A "Healthy Mouth' is linked to our overall health and is something that cannot be taken for granted. Given our busy lifestyles, Colgate Total's unique formula ensures that we get the best oral care, and an overall healthy mouth," said Mahesh Bhupathi.

"I have always been obsessed with health and fitness. I exercise regularly, maintain a healthy diet and follow a disciplined oral care regime. When I got to know the significance of a healthy mouth for a healthy body from the leaders of oral care, Colgate, it was amazing to learn how Colgate Total so completely meets my oral care needs. Having experienced Colgate Total, I recommend it to my friends and family," says Rahul Bose.

Available in 75 gm and 150 gm packs across the country, Colgate Total's unique formula has been granted the Seal of Acceptance by the Indian Dental Association.