Colgate's media planning and buying business to be handled by MEC

Currently, TME ' the media arm of Rediffuson DY&R is handling the Colgate-Palmolive's (India) media planning and buying business. However, Rediffuson DY&R will continue to handle the company's creative duties.

Colgate-Palmolive's product range includes - toothpastes, toothpowder and toothbrushes under the Colgate brand, dental therapies under the banner of "Colgate Oral Pharmaceuticals' and personal care products under the "Palmolive brand'.