Collidescope.io and Vidooly announce partnership
Social impact enablement and measurement company, Collidescope.io, and Vidooly, a software company helping online video publishers succeed in digital video across all platforms, have partnered to provide a complete end to end measurement and analytics solutions for social media influencers, non-profits, and corporate social responsibility (CSR) teams looking to leverage social media for their non-profit cause-based marketing initiatives. The collaboration of the two companies will support the more than 100k social media influencers and video creators utilizing Vidooly and enable them to access non-profit and CSR co-marketing opportunities. The collaboration will also provide advanced, transparent measurement data to these social media influencers as well as streamlined tools for non-profits & CSR teams to better manage and measure their influencer programs. The partnership will also help contribute to the refinement of Collidescope’s impact measurement standard.
The most crucial part of non-profit and CSR initiatives is the efficacy and impact of these collaborations. According to Reports, 82% of consumers engage with brands who are transparent about the performance of their CSR ventures. Being able to properly manage and measure these socially responsible campaigns is the core of these initiatives. Considering the widespread benefit of CSR and the impact of social media, global corporations now support more charitable campaigns led by non-profit organizations that have an excellent reputation and work transparently. This makes non-profit impact measurement indispensable for initiating corporate partnerships and analyzing the efficiency of their collaborations.
Even though social media has become a powerful tool for business communication over the past decade, it is a medium that few non-profits and CSR teams fully utilize. “The vast majority of the non-profits do not have access to affordable and practical social media marketing solutions or the ability to fully measure the impact of their collaborations,” says Nick Lynch, CEO of Collidescope.io. “Collidescope is on a mission to equip every non-profit organization with the right tools to enhance and empower their mission. Being a Make-A-Wish kid, I have first-hand knowledge of the incredible power of a non-profit’s mission,” says Lynch.
“In the last few years, we have seen non-profit organizations around the globe invest heavily in content creation. However once the content is created, the teams face a range of challenges from understanding its impact on the target audience to quantify the marketing activities and define ROI. Our collaboration with Collidescope will help address all these challenges and give a one-stop solution to the non-profits,” says Nishant Radia, Co-Founder of Vidooly.
The non-profit applications market size is expected to reach US$4.4 billion dollars by 2023, which was around US$3.1 billion in 2018. The growth rate has significantly increased, and the compound annual growth rate is 7.4%. There are ten providers that dominate the nonprofit application market, and currently, Blackbaud is the market leader. In a market that mostly utilizes legacy methodology and technology, Collidescope.io sees an opportunity to leverage years of ad tech, social media, and analytics expertise to provide social & digital-first solutions in a landscape that demands value and ROI from their technology partners.