Colorbar launches #ColorbarXShringaar with Sony Music Entertainment
Colorbar, one of India’s leading beauty brands, recently launched a campaign #ColorbarXShringaar in partnership with Sony Music Entertainment on 10th July, 2022. This Instagram campaign had popular TV celebrities & Influencers like Anushka Sen, Avneet Kaur, Nagma Mirajkar, Sameeksha Sud and Arishfa Khan, wearing Colorbar’s newly launched Power Kiss Vegan Matte Lipcolor while dancing to the tunes of AKASA and Aastha Gill’s latest track, Shringaar.
Commenting on the brand’s idea to launch a campaign on such an enormous scale, Samir Modi, Founder & Managing Director, Colorbar Cosmetics said, “As a brand, we believe that everybody is free to create their own identity, experiment, and have fun with makeup irrespective of gender and societal perceptions, and conventions. To bring this idea alive, we explored a fun route that could reach our consumers across the country while bolstering the philosophy of our brand. We have specifically reached out to influencers with a fun streak who nudge audiences to embrace their identity. The campaign has seen great receptivity and has resonated well with audiences, besides enhancing their connect with the brand. With 11Million + views, this campaign is a strong step as we progress in our journey from fostering brand loyalty to brand love.
Colorbar has always believed in the philosophy of ‘Be who you want to be’. This campaign has reinforced that belief and served as a clarion call for people to have fun while discovering their real selves with the help of an eclectic mix of content creators.