COLORS amplifies the Jhalak Dikhhla Jaa mania

COLORS today announced the launch of a first-of-its kind online game allowing viewers to be a part of Indian television’s premiere dance reality show, Jhalak Dikhhla Jaa. Taking audience engagement to an all-new level while exploring newer digital avenues to enhance the dance mania, this unique initiative allows fans to partake in the Jhalak Dikhhla Jaa experience online. Designed by BBC Worldwide Productions India, this online game takes fans on a whirlwind ride while allowing them to learn and experience different dance forms that makes the show a hit among audiences.

 

Commenting on the launch of the game, Vivek Srivastav, Digital Head - COLORS said, “Jhalak Dikhhla Jaa on COLORS has witnessed an exciting journey that with multiple twists and turns has grabbed the attention of more than 100 million viewers and at 5.3 TVR this week, it’s the #1 reality show in the country. With the Jhalak Dikhhla Jaa game, we aim to connect with our strong online fan base which elevates the show to a higher mass platform. The more virtual formats we explore, the more it enables us to tap newer audiences across the world. We have been successful in extending the Jhalak Dikhhla Jaa and COLORS brands into newer mediums with not only the mobile application, but also with this new interactive game which gives fans and social gamers a platform to live like a celebrity and have a true Jhalak experience.” 

 

This unique mobile and internet-based game has unique features that not only allows you to choose a professional dancer but also empowers users to create a customized dance routine with the option of adapting the Indian choreographer Salman Yusuf Khan as an avatar. The dance moves showcased on the game have been exclusively designed and choreographed by US Champion, Kym Johnson. As the player progress in the game, with each level, newer dance moves, costumes, music and more are unlocked to amplify the overall experience of dance and Jhalak Dikhhla Jaa. The game also presents a unique tutorial highlighting different dance forms like Samba, Jive, Tango and more. Creating a larger than life experience similar to that on the television show, the 3D graphics and imagery of the Jhalak Dikhhla Jaa game bring to life the thrilling yet glamorous, sassy and dramatic aspects from the show. 

 

Elaborating about extending the Jhalak Dikhhla Jaa experience across digital platforms, Myleeta Aga, General Manager & Creative Head - BBC Worldwide Productions India, said, “We are very excited to explore newer avenues in the digital media space and bringing the television experience of Jhalak Dikhhla Jaa to the virtual world. The game, with its signature Jhalak Dikhhla Jaa touch allows fans, viewers and users to feel the adrenalin that comes with being a part of this larger than life show. The response to the episodes being aired on COLORS and the mobile application has been incredible and we believe that with the launch of this game, the overall experience will create an addiction among the Jhalak Dikhhla Jaa fans and dance lovers.”