Colors climbs upto No.2 position, Bigg Boss effect!

Week 39 on the TAM ratings charts has brought in some surprises and positivity for most Hindi GEC's. While, Star Plus managedto grow this week, taking the second spot was Colors! S​tar Plus continues to ​stand at no.1 position, taking the no.2 spot this week is Colors, ​followed by ZEE TV​ at no.3, Life OK at 4th position followed by SAB TV​,​ Sony Entertainment Television is at the no.6 position, and new GEC's Sony Pal and Zindagi are on no. 7 and no.8 respectively.

As per viewership data sourced from TAM subscribers for week 3​9​, 2014 (21st September​– 2​7​th​ ​September) for HSM markets, detailed below is the data of the top 6 GEC’s performance in week 3​9​ along with previous week’s figures:

Leading the table is Star Plus at No.1 position recording ​growth​ of 5​93​ GV​M​s (gross TV viewership in million) as against ​580​ ​GVM's ​recorded last week. At ​No.2​,​ Colors too showed growth this week in viewership and received​ 431 GVM's ​as against ​412 GVM's last week. ​Zee TV at no. 3 showed decline in viewership of 427 GVM’s as compared to 443 last week.

Life OK, at No.4 position received growth with 307 GVM’s against 295 last week. At No. 5 and No.6 SAB TV and SET showed decline of 262 GVM’s against 269 last week and 247 GVM’s from 264 last week respectively.

Showing decline, new GEC, Zindagi was at No.7 recording 26 GVMs as against 32 last week, whereas Sony Pal at No.8 showed growth of 26 GVM’s as against last week’s 24 GVM’s.

For records, Bigg Boss season 8 has performed well for Colors with 7.6 TVM's taking the channel to the second spot. Sharing his delight on thia occasion, Raj Nayak, CEO - COLORS said, "We are really happy that this season of Bigg Boss is doing well as the team at COLORS and Endemol have really put in a lot of work to put this show together. The logistics are huge and from planning till the launch, it takes almost 6 months of preparation. We hope our viewers continue to like the show and help us make it bigger and better so that our advertisers and sponsors on the show get their bang for the buck!" For Star Plus, shows like Diya Aur Baati Hum, Yeh Rishta Kya Kehlata Hai, Yeh Hai Mohabbatein and Pyaar Ka Dard Hai have performed well. For ZEE TV, shows like Jodha Akbar and Kumkum Bhagya received growth this week, whereas D2D and Gustakh Dil are receiving viewership gradually. While SAB TV's Family Antakshari started on a good note, its older property FIR has also done well. Asian Paints Har Ghar brought average growth for SET. While no show from Zindagi received growth this week, Sony Pal’s Piya Basanti Re, Ek Rishta Aisa Bhi, Hamari Sister Didi and Tum Saath Ho Jab Apne did well.