COLORS INFINITY Sets 'The Stage' For Newer Horizons with Indias First English Music Reality Show
COLORS INFINITY, takes your TV screen to an all new horizon with the first ever home grown English language singing show – The Stage, premiering on Saturday, October 10th, 9 PM. Hosted by the beautiful Shibani Dandekar, the groundbreaking new show has roped in four highly dynamic and eclectic music maestros as judges, who will thresh out the best from among 20 talented artists, and hand over the opportunity of a lifetime – a record deal with Universal Music, a 10 city tour along with a mentorship program to give the winner’s career that extra push. Our fantastic four, each brings a unique quality to the table.
A veteran in judging music reality shows, Singer and Music Director, Vishal Dadlani, is the seasoned and experienced mentor and judge. He says, "I think having a show like ‘The Stage’ is a benchmark for Indian Television. It is the first time the larger section of India will get to see the kind of talent there is in English western & pop music in India. I think it is going to redefine music in this country".
Judging a reality show for the first time on television, Singer and Actress, Monica Dogra, symbolizes the heart and soul of music and its ethos.
Ace Music Director, Ehsaan Noorani, is known for his technical expertise and will bring that very prowess to the show.
The Suit of the show, MD and CEO, Universal Music Group South Asia and EMI Music South Asia, Mr. Devraj Sanyal, has the know-how and command of the business. He says, "What drove me to be a part of The Stage was its unique format. Never before has India witnessed a platform to promote English singing talent. The Stage has given me a chance to reveal the hidden gems of our nation from parts of India one can never even imagine! The launch of The Stage marks a landmark in the Music and Entertainment industry".
Produced by SOL, the show aims to choose the best of the participants who will only be judged by the jury members with no voting from viewers. One artist will emerge victorious from amongst twenty young hopefuls through weekly performances, scrutiny by the judges and heart-breaking eliminations. The pot of gold on the other side, is the launch of the winner’s career with a record deal with Universal Music, a 10 city tour, a mentorship program, the full muscle of Viacom18 backing the winner’s music career across all its platforms and a brand new Renault Duster to ride in to their new life.
Speaking about the breakthrough concept, Ferzad Palia, EVP Viacom18 and Head of English Entertainment, says “The Stage is a platform that will showcase the best English language music talent in this country. Not only will the immense talent finally get a place to showcase themselves, but the doors to their future will be thrown open with the record deal at the end of the journey and us backing them for their career ahead”
Renault, title partners of the show, are equally excited about the new venture, Virat Khullar, Marketing Head Renault India, said, “The Stage is a fresh new concept in Indian Television which is bound to change the scope of entertainment in this country, and this belief in the show is the foundation of our partnership with COLORS INFINITY. We are glad that we can be a part of this huge transformation of English entertainment in India”.
Along with Renault the channel has Truly Madly as the powered by sponsor, Integriti as the style partner for the show and Hard Rock Café as its venue partner for the press conference.
The channel has rolled out a 360 degrees marketing plan with extensive campaign on its digital and on-ground platforms. The show is being promoted on other network channels and brands of Viacom18 including MTV, Vh1, INS and Live properties.
After its launch a mere 2 months ago, COLORS INFINITY has consistently surprised its viewers with back-to-back shows, Instant Premieres and a refreshing line-up. Now, with The Stage, the channel has taken a huge leap forward by providing a platform to nurture and hone English singing talent in India.