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Colors maintains its top position among GECs: TAM

Television Audience Measurement (TAM) media research (C&S +, HSM) presents the data of general entertainment channels (GECs).

Colors still maintains its top position, despite of losing 14 gross rating points (GRPs) compared to week 6. The channel has recorded 304 GRPs, and it maintains its market share of 23 per cent.

2nd position ' Star Plus has garnered 281 GRPs, and records the market share of 21 per cent. From last week it has lost 22 GRPs. The channel has lost the maximum GRPs.

3rd position ' Zee TV has recorded 246 GRPs, and has a market share of 18 per cent. It registered the loss of 15 GRPs.

4th position ' Sony has registered 173 GRPs, and records a market share of 13 per cent.

However, among the other GECs, STAR One has maintained its channel share of 3 per cent in Week 7. Both Sahara One and DD1 have garnered 2 per cent share each. STAR Utsav and 9X follow with 1 per cent each.

Moreover, the top 10 programmes on Hindi GECs are - Uttaran tops the list by garnering a TVR of 6.7. Yeh Rishta Kya Kehlata Hai is the second most popular programme with a TVR of 6.2. It is followed by Pavitra Rishta with a TVR of 6.1, Na Aana Is Des Laado with a TVR of 5.5, Bidaai with a TVR of 5.4, and the other programmes which also share the top 10 includes - Balika Vadhu, Chhoti Bahu, Jhansi Ki Rani, Agle Janam Mohe Bitiya Hi Kijo and Laagi Tujhse Lagan.

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