Comedy Central ropes in Tilt Brand Solutions to create their election campaign

On the occasion of the nation’s most crucial event – 2019 Lok Sabha elections, India's No. 1 English Entertainment channel – Comedy Central has launched a campaign that depicts different scenarios, unified by a single message which reminds citizens to cast their vote, lest somebody else makes a choice on their behalf.

This tongue in cheek campaign “#ChooserNotLoser” has been created by Tilt Brand Solutions and produced by Tilt Studios.

Commenting on the campaign, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18, said, “India is a young country, with nearly 15 million voters newly eligible for the upcoming general elections. Being a responsible brand that appeals and resonates with the country’s youth as well as other age-groups, Comedy Central adopted an approach that’s synonymous with its spirit to evangelize the importance of each vote. Driving the message through cleverly curated videos with a comic narrative yet an underlining powerful call to action, we hope to influence every citizen to go out and exercise their right to vote.”

Adds Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions says: “The idea #ChooserNotLoser, coupled with 3 quirky scripts deserved an execution that’s both thought-provoking and humorous, given it’s after all a message from Comedy Central. The three sketches depict the significance of making one’s own choice by dramatizing the repercussions of not exercising it. A wakeup call to take a step towards the polling booths”.

Credits:

Client: Comedy Central, Viacom18 Media Pvt. Ltd.

Production House: Tilt Studios