Comedy Central & Vh1 India Win Big at PromaxBDA Global Excellence Awards 2015

Viacom 18 swept away 17 awards across various categories for its English Entertainment channels Vh1 and Comedy Central at the PromaxBDA Global Excellence Awards held in Los Angeles on June 11th. The PromaxBDA Global Excellence Awards felicitates brilliance in media marketing in all aspects, from on-air promotions, advertising and branding to interactive platforms, internationally. The two channels were lauded for their innovative in-house campaigns amidst competitors from across the world, who represent the wide spectrum of broadcast channels globally.

On Comedy Central and Vh1’s multiple wins at the Awards, EVP-Viacom18 & Head English Entertainment, Ferzad Palia said, “Both, Comedy Central as well as Vh1 enjoy individualistic viewership in India, which means promoting content on both is as much about the shows as it is about how we position them. We combine our instincts about the pulse of the market as well as insights into their preferences to promote our disruptive content. I hope we will carry forward this winning streak in the years to come. I’m as thrilled about the wins as I am proud of the team behind them all!”

Comedy Central picked up a whopping 11 awards – 3 Gold, 5 Silver and 3 Bronze – for its outstanding campaigns, while Vh1 received 6 awards – 2 Gold, 2 Silver and 2 Bronze.

Detailed list of the award-winning campaigns:

Gold:

1.    Best Marketing Presentation: Print Or Speciality – Vh1 Brand Kit

2.    Best Art Direction & Design: Press Kit - Vh1 Brand Kit

3.    Best Holiday/ Special Event/ Print/ Promotion Items – Comedy Central Annual Diary

4.    Best Promotion & Premium Items – Comedy Central Annual Diary  

5.    Best Art Direction & Design : Promotion & Premium Items – Comedy Central Annual Diary

Silver:

6.    Best Art Direction & Design: 3D Promotion Or Sales Kit – Vh1 Brand Kit

7.    Best Art Direction & Design : Promotion & Premium Items – Vh1 Brand Kit

8.    Best Art Direction Or Design: Card – Comedy Central            Annual Diary

9.    Best Holiday/ Special Event/ Print/ Promotion Items – Comedy Central Children’s Day Campaign

10.  Best Promotion & Premium Items – Comedy Central Umbrella         

11.  Best Comedy Program Campaign – Comedy Central Weekend Stache  

12.  Best Clip Based Program Spot – Comedy Central TMNT

Bronze:

13.  Best Promotion & Premium Items – Vh1 Brand Kit

14.  Best Art Direction Or Design: Card – Vh1 Brand Kit

15.  Best Comedy Program Spot – Comedy Central Weekend Stache 

16.  Best Marketing Presentation: Print Or Speciality – Comedy Central Annual Diary

17.  Best Stunt Promotion: Special Event – Comedy Central Annual Diary

 

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