'Comfort Creatures' - Urban Ladder launches new campaign

Urban Ladder, India’s leading online furniture and home décor company has released a new online campaign with 4 short videos featuring pets titled ‘Creature Comforts’.  Pets are the protagonists in these fun videos that talk about the different services offered by Urban Ladder such as Free Delivery & Assembly, Interest Free EMIs, Easy Replacement & Returns and Cash or Card on Delivery. The message is driven during a light banter between different animals who are pleasantly surprised by the exceptional service from Urban Ladder that makes furniture shopping look like a breeze.

The idea was conceptualised in-house, scripted and executed by Circus Elephants (A Division of MMSPL). The campaign went live on social media earlier this month.
In the video below titled ‘Old Dog. New Tricks!’, a smart alec cat tries to annoy an adorable dog by marking a new wing chair as her territory. But the dog makes a quiet comeback by claiming a larger bed as his, leaving the cat feeling quite foolish. At the end, the video subtly drives home the Free Delivery & Assembly message.

Embed Video: https://www.youtube.com/watch?v=qYIjfzmuSWE

In another video in the same series, a pair of troubled gold fish are extremely thrilled to hear that Urban Ladder has a ‘Cat on Delivery’ option and they think the pesky cat is going to be taken away in exchange of some great furniture. But, of course, the cat still stays! This video communicates the ease of shopping with the Cash/Card on Delivery option, albeit in an offbeat and humorous manner.
Embed Video: https://www.youtube.com/watch?v=Wbl22d0mj94
You can view all the 4 videos in this series here: https://www.youtube.com/playlist?list=PLxZ5Sk4Gp5rXr7KMWJmae3HQ7uj_JybWi

Credits
Client: Urban Ladder
Agency: Circus Elephants - A Division of MMSPL, Bangalore
Production House: Pale Blue Dot, Mumbai
Director: Sandeep Modi

@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in