Coming soon: 'Philips Airfryer Thank God Its Fryday' Season 2 on Zoom TV
Zoom is all set to launch Season two of ‘Philips Airfryer Thank God Its Fryday’ in partnership with Phillips. The show hosted by celebrity chef Ranveer Brar, would have spicing of fashion, photography and style thrown in with healthy and sumptuous food.
As for the significance of show to Zoom audiences, M K Anand, MD & CEO of Times Network explains, “ZOOM connects closely with its premium audiences who are driven in their pursuit of a stylish and fulfilling lifestyle. Philips Airfryer Thank God It’s Fryday helps them in their quest, as it shows them ways to keep their diet healthy even as they happily enjoy tasty, fried food. This is why we are particularly pleased to launch Season 2, which will offer even more engaging, entertaining and extremely useful and relevant content to our viewers.”
The Show seeks to power kitchens with healthy cooking solutions, while simplifying consumer’s daily routine with Philips Airfryer. The chef Ranveer and his photographer friend will travel to Kolkata, Lucknow, Delhi, Ahmedabad, Mumbai, Amritsar, Hyderabad and Goa, exploring various local delicacies as well as new fried flavours. It will target the eateries that believe their local fried favourite dish deserves to be featured on the show as a challenge to Chef Ranveer’s skills and abilities. Chef Ranveer would, of course, recreate a healthy version of the same dish in the Philips Airfryer, but with an interesting twist to create a new fusion dish.
Ranveer Brar is delighted to be a part of the show. He says, “The season two of the show will continue with the same zeal that was there in the first season. We will travel to eight new places in this season to capture the taste of different cuisines of the country. I have always believed that eating healthy is essential in this day and age to keep up with the hectic life all of us lead. We are also planning to add on new elements by bringing in Celebrities who will associate with the show as it progresses from one episode to another.”
There is perfect synergy between the channel’s target audience and Philips Airfryer – one wants to be stylishly healthy, and the other helps them in doing so deliciously. Gulbahar Taurani, Director Marketing & Business Head, Domestic Appliances, Philips India says, “In today’s fast paced life, need for lifestyle solutions that take care of one’s nutritional needs cannot be over-emphasized. Philips is amongst the first to recognize this and introduce a range of appliances like Airfryer, Juicer and Soup Maker that ensure that the consumers eat healthy without compromising on taste. In order to connect with our consumers better, we have associated with Chef Ranveer. This association is not just a simple endorsement agreement, but a partnership between two like-minded entities. We have joined hands to empower consumers to get more out of their appliances. Together, we intend to provide our consumers with holistic solutions for their lifestyle nutritional needs.”
The brand has a well thought out communication strategy in place to promote deliciously healthy eating with Philips Airfryer. A.D.A Ratnam, President, India Subcontinent, Philips Consumer Lifestyle informs, “Philips India will run a 360 degree campaign with Ranveer Brar including roadshows, digital outreach and a TVC campaign. We are focusing on bringing on the real taste of India in a healthier way. Like everyone else, we too are looking forward to Chef Ranveer once again creating magic with his trusted companion Philips Airfryer. We believe in ‘tasting is believing’ and are confident that Philips Airfryer would bring taste that takes you back to your childhood days.”
The show launch was announced at a glittering event where Yami Gautam along with other models walked the ramp in designs complimented healthy dishes air fried on Philips Airfryer.