Commonwealth picks Rajesh Mani as ECD

Rajesh Mani has come on board as ‘Executive Creative Director’ at the Commonwealth Mumbai Hub. He moves from Leo Burnett and has 12 years of experience in creating distinct, memorable and indeed iconic work. He partnered Rajiv Rao in creating the immensely popular Blackberry Boys version 1 and penned the extremely loved Blackberry boy’s song. He has also done some acclaimed films like Hutch callertunes, Vodafone 60P/minute film and was also part of the core team that launched zoozoos. His other internationally acclaimed work was for the global launch of Lenovo X300 laptops with a film that was showcased during the Beijing olympics titled 'the flying sums'. At Leo Burnett he led the creative mandate for Tata Capital, HDFC Life and Bajaj Electricals.

 

Mani, as he likes to be called, says, “Leo Burnett was a leap of faith and at Ogilvy I worked on one of the best brands in the country - Vodafone. Commonwealth offered an exciting prospect of working on one of the biggest car brands in the world at a global level and a rare opportunity to interact and imbibe from the best in the business - Prasoon Joshi, Jeff Goodby, Linus Karlsson and Washington Olivetto. On a global platform like Commonwealth, it is important to understand the finer points of cross-cultural communication challenges and pegging ideas on simple human truths that are geography agnostic. That said I think it’s adrenaline time!"

 

Prasoon Joshi says “Am really pleased that Rajesh Mani is a part of Commonwealth. He has tremendous experience and talent which will further strengthen the operation. I am positive that Rajesh will be instrumental in creating and delivering stellar quality work.”