Comply with CCPA orders on Sensodyne & Naaptol ads: MIB to TV channels

The Ministry of Information & Broadcasting (MIB) has directed TV channels to comply with the orders passed by the Central Consumer Protection Authority (CCPA) regarding misleading ads by Sensodyne and Naaptol Online Shopping.

In a notice issued, MIB stated that, “Non-compliance of CCPA orders is a violation under Rule 7(1), 7(4) and 7(5) of the Advertising Code under Cable Television Networks (Regulation) Act, 1995 and Rules 1994.

The Department of Consumer Affairs (DoCA) has informed MIB that that CCPA has been established under the Consumer Protection Act, 2019 to regulate matters relating to violation of rights of consumers, unfair trade practices and false or misleading advertisements prejudicial to the interests of the public and to safeguard the rights of the consumers as a class.

Accordingly, in its hearings held on January 27, 2022 and February 2, 2022, CCPA had passed two orders in the matters of advertisements of Sensodyne and Naaptol, respectively.