comScore introduces online video measurement service

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines. comScore’s industry-leading online video measurement service offers comprehensive online viewing intelligence, combined with demographics, to provide valuable insights into consumers’ digital behaviors. comScore Video Metrix is now available in 12 markets in the Asia Pacific region and 25 individual markets worldwide.

See the ranking of the top 10 online video properties in Taiwan, Vietnam, Indonesia and the Philippines at the comScore Data Mine.

“Online video viewing has become a leading pastime for the majority of today’s online consumers, presenting new opportunities for content providers and advertisers to reach their key audiences with engaging content,” said Joe Nguyen, comScore SVP for Asia Pacific. “comScore Video Metrix provides the viewer insights and competitive intelligence that publishers, advertisers and their agencies need to make smart investments in the online video space. As content options expand and connection speeds advance, we expect to see more people spend more time watching online video in developing markets, which presents an exciting opportunity for marketers throughout the region.”