Comscore MMX Multi-Platform reveals data for Top 5 Hindi Players in India
The data shows that Aaj Tak saw 51 million unique visitors in July 2019 and the platform saw total views of 614 million. Compared to this, Amarujala.com saw 33 million unique visitors, Livehindustan.com – 30 million unique visitors, Bhaskar.com – 26 million unique visitors, and News18 Hindi – 27 million unique visitors, in the same time period.
Aaj Tak led in the total minutes, with females in the 35+ age group spending a total of 439 million minutes on Aaj Tak per month. Aaj Tak has the highest composition of people in the 35+ age group compared to the competition, with two out of every five visitors of Aaj Tak being in the said age group at 44 per cent. Amarujala.com is close behind at 43 per cent, while Bhaskar.com, LiveHindustan.com and News18 Hindi have 36 per cent of visitors in the P35+ age group. (Source: Comscore MMX Multi-Platform | Custom Set of Top 5 Hindi News/Information entities)
Giving further insights into the profile of the users, the report reveals that Aaj Tak visitors have a high affinity with travel sites, with Cleartrip (indexed at 161) topping the list, followed by TripAdvisor (144), Airbnb (139), Make My Trip (116) and Indian Railways (101). (Source: Comscore MMX Multi-Platform Cross-Visiting | July 2019)
Aaj Tak visitors are also heavy users of mobile wallets. Among mobile wallets, PhonePe (indexed at 108) is the most preferred by Aaj Tak visitors, followed by Paytm (106) and GooglePay (102). (Source: Comscore MMX Multi-Platform Cross-Visiting | July 2019)
According to the report, Aaj Tak visitors are also quite active online shoppers, with Myntra (indexed at 118) being the most preferred e-commerce destination, ahead of Flipkart (115) and Amazon.in (114). (Source: Comscore MMX Multi-Platform Cross-Visiting | July 2019)
Aaj Tak dominates the Hindi speaking geographies and stands tall at no.1 position across platform in its category.
Aaj Tak is a flagship brand of India Today Group which is India’s No.1 News Group (Source: comscore, AUG’19, MMX & Mobile Matrix, General News, Unique Visitors; comscore) and India’s No. 1 News Video Publisher (comscore, AUG’19, VMX, General News, Unique Visitors).