Concept PR strengthens team with two senior hires

In a rapid growth mode, India’s premier public consultancy Concept PR has appointed senior professionals in key positions - Ziegler Colaco as its Chief Strategy Officer (CSO)  and Tina Pawar as Head of BFSI vertical.

“As we are undergoing a new growth phase, we keep strengthening our teams as well as our service offerings. We are confident that both Ziegler and Tina will contribute in our endeavour to scale new heights. Also, the team is  feeling enthused as this will give them a super opportunity to learn from the vast experience of these veterans” said Ashish Jalan, CEO and Director of Concept PR.
With an experience of 23 years, Ziegler Colaco has donned Servicing, Planning and Creative hats.

An MBA in Marketing from Symbiosis Institute of Business Management, Ziegler began his career in Tata Press as a Management Trainee. He began his advertising career at Lintas, and moved on to Mode and iContract.

His belief in technology being a Computer Science graduate saw him join Indbazaar.com during the dotcom boom. The subsequent bust did not diminish his belief in technology saw him as an Instructional Design professional at Lionbridge, Learningmate and Aptara.

As they say, you can’t keep an ad guy out of advertising forever! And so Ziegler was back as Client Services Director at Seagull Advertising. Before joining ConceptPR, he was Vice-President – Advertising Services at Publicis Beehive Communications.

Tina has and over a decade’s experience driving brand and corporate communication programmes for leading multi-national organizations. She was previously with the Everstone Group as their head of Corporate Communications, and prior to that with IIFL and Reliance Capital.

With her business acumen and knowledge of brands, Tina combines her experience in corporate communications and sound media relations to produce the desired output.
She holds a Bachelor of Engineering degree (Computer Science) from the University of Mumbai, and a PGeMBA (Finance) from the Asian Management Development Centre. She also holds a certificate in Digital Marketing from the Mudra Institute of Communications (MICA).