Conde Nast India assigns creative duties to Taproot India

Agnello Dias, Co-founder and Chief Creative Officer, Taproot India, confirmed the news to Adgully. The account win did not involve a pitch and the agency was chosen on the basis of its good work.

It is reportedly believed that the group is looking at launching a campaign for its publication GQ. Moreover the campaign will try to attract the youthful and affluent male audiences.

For over 100 years now, Condé Nast has produced some of the most successful magazines worldwide such as VOGUE, GQ, Vanity Fair and Glamour to Condé Nast Traveller. Condé Nast is a division of Advance Publications. Condé Nast currently operates in 25 countries, publishing 123 magazines along with 70 innovative websites from Condé Nast Digital. In India, Conde Nast, a 100% owned subsidiary of Conde Nast International, launched Vogue in 2007, GQ in 2009 and launched Condé Nast Traveller in October 2010. | By Prabha Hegde [prabha(at)adgully.com]