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Consulting firm Milagrow enters into Tablet PC business; Appoints Carat Media for its media agency

Milagrow, a Business Consulting unit promoted by noted Management guru Rajeev Karwal, is soon entering the cutting edge arena of technology products with its world-beating range of Tablet PCs. And to help them launch these impactfully in the relatively nascent Indian market, Milagrow has entrusted its Integrated Media duties to Carat Media.

Milagrow Business & Knowledge Solutions is planning to launch several high tech products in the Indian market under the Milagrow brand name and hectic work is underway at the offices of the Consulting Company, where a completely new team has been created to handle the management of product planning, distribution and support, pricing and promotions etc. Rajeev Karwal, an industry veteran with over two decades of successful marketing experience across several leading durable companies in India including Onida, Philips, LG, Electrolux, Reliance etc. is putting his entire experience behind this maiden venture of Tablet PCs that aims to shake up the market with a unique product proposition. According to Rajeev Karwal, Milagrow plans to take a leadership position in the Tablet market with a range of products that will take some serious hard work from competition to catch up with.

Milagrow is a well respected name in the field of business consulting for over five years now and its clients are spread across a spectrum of industries in India and overseas. With its first product foray in Tablet PCs, Milagrow plans to declare itself as a worthy contender in the high-tech products segment of the country and to help it do so, it's already made considerable investments in the distribution network and product management areas.

Rajeev Karwal, Director Milagrow Business & Knowledge Solutions, confirms the development and says that the brand is getting ready to introduce a new paradigm in the Indian market, "Milagrow is willing to invest whatever it takes to be the No. 1 player in the category. We will introduce products that will surprise the consumer with their benefits and astound the buyers with our value proposition." It is learnt that Milagrow is planning to launch with an ad spend of over Rs 15 crore and Carat Media is close to finalizing the launch plans.

Kartik Iyer, MD Carat Media, commenting on the development said "We are delighted to have been chosen by Milagrow in this their maiden product marketing venture. We keenly look forward to partnering them in building the Milagrow brand in India through our Integrated Communication Planning process. As in the past, we are certain that he would create a big impact in the market with his new venture. We would be providing solutions for Milagrow across all media platforms including Digital, OOH and Activations."

The Aegis Media Group comprises Carat, the world's largest independent media communications specialist, Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.


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