Continental Tires Assigns PR Mandate to Pepper Interactive Comms

Pepper Interactive Communications, the Public Relations and Communications consultancy, has been awarded the India Public Relations mandate for Continental Tires, inventor of the treaded tyre and among the leading innovators and manufacturers in tyre-related technologies globally.

Continental Tires, who celebrate 150 years of their founding this year, ranks among the global technology leaders in tyre manufacturing. The Indian counterpart, Continental India Private Limited (CIPL), starting operations in 2011, is a wholly owned subsidiary of Continental Corporation.

With its corporate office at Faridabad (NCR) and the state-of-the-art production facility located at Modipuram-Meerut, Uttar Pradesh, Continental Tires India manufactures premium tyres for passenger vehicles, trucks and buses.

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With its ‘In the Market, For the Market’ philosophy, the company develops and manufactures products suited for Indian roads. The company works with leading automotive OEMs and is expanding its reach across India.

As the Public Relations partner for Continental Tires, Pepper Interactive Communications will plan and execute communications strategies on behalf of the company for its Passenger and Light Truck Tyres (PLT) and Commercial Vehicle Tyres (CVT) divisions in India.

Pallavi Kapoor, Head Marketing, Continental Tires India, shares, “Having established a stable market position in India, we are looking to utilize PR as an accelerator for our continued growth in the market. The track record Pepper has established with Continental’s Automotive group subsidiary and their experience and understanding of the automotive industry, made them an ideal partner. We are excited about the plan they have created for us.”

Speaking further on the partnership, Pallavi added, “We’re positive that this partnership will have a pivotal role in achieving the desired positioning for Continental Tires India and its sustained growth in the B2C and B2B segments in the Indian market.”

Roshan Mohan, Managing Director, Pepper Interactive Communications, said, “We are thankful to the management at Continental Tires India for placing their trust in us, and our team is excited at the opportunity of working collaboratively with the team at Continental Tires. Our focus would be to gain positive mindshare among various stakeholders in India for the brand and its products while utilizing innovative methodologies to communicate through both traditional and contemporary channels effectively.”

Pepper Interactive services the communications mandates of prestigious clients such as SIGMA Corporation, Continental Automotive, Kadence, Vitesco Technologies, Apollo H&L, FirstMeridian, Sasmos HET, Rossell Techsys, VilCart, Altem Technologies and their India vision partnership with CELLINK, among others. The agency offers complete communications solutions for its clientele.

The consultancy has excelled in creating unique value propositions for its clients, even during the ongoing pandemic and changing media landscape. The consultancy re-routed its focus as a strategy advisor and continually identified new avenues to engage with media and stakeholders to execute their communications objectives. The agency maintained a positive tonality and effectively managed reputation for all its clients amid the challenging market conditions through innovative storytelling and extensive outreach programmes

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