Contract appoints Prashanth Challapalli as head of iContract

After moving from Jack in the Box, Prashanth Challapalli has now joined Contract Advertising as Senior VP & General Manager, iContract.

Prashanth who is one of the most reputed and highly acclaimed digital professionals in the country today, brings in diverse experience of working with blue chip brands across agencies.

“Prashanth’s line-up of award winning digital work will help in growing Contract’s digital offerings to its clients across all markets. I look forward to him partnering me and the senior management team to deliver on our dynamic and seamless integration of our creative vision to offer the best value proposition to our clients,” says Rana Barua, Chief Operating Officer, Contract Advertising.

iContract merges the world of digital, experiential and mainline with powerful and effective media-neutral ideas.  Clients like Shoppers Stop, EPIC TV, Tata Tele-services, ING, Firstpost, Moneycontrol and Asian Paints among others work with iContract to grow their brand on the digital platform.

A veteran in the digital space, Prashanth helped setup and grow Jack in the Box Worldwide (JITB), after having spent over 11 years in media sales, entertainment marketing and advertising. In the four years that he was with JITB, he led its evolution into a multi-award winning and highly respected integrated communications company. This included offerings like digital marketing and digital video content production, social media management, activation, SEO & ORM, media planning and buying and web development services to some of the biggest blue chip brands in India and Singapore.  He has a deep understanding of communications, media, technology and entertainment having helped incubate and launch digital and entertainment properties within the group apart from heading Jack in the Box.
Speaking on his appointment, Prashanth says, “I very strongly believe that content should be inspired by culture. Context should drive conversations and technology should give creativity wings to fly. I am excited with this opportunity to lead and shape the vision of iContract here on and am aware that the expectation will be enormous. I believe that when people with multi-faceted skills engage meaningfully, they create something truly unexpected and ahead of times. Having worked with Rana in the past, I am confident that we can make Contract and iContract into a very exciting place for the people who work here and the brands we handle by offering truly integrated solutions across mainline, digital and other emerging media platforms.”

In the course of his career, Prashanth has worked with some of the leading brands and agencies like Ogilvy, Lowe, Rediffusion Y&R, Dentsu and Publicis to name a few. He is credited with winning more than 20 National and International awards for work on brands like Sony Music (Kolaveri Di), Puma (Pimp Your Sole), Pepsi and Louis Philippe. A Campaign India ‘A- Lister, Prashanth has served on the jury at the Campaign India Digital Awards 2012.


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