Contract wins the creative mandate for Sansui

Contract Advertising has won the creative mandate for Sansui. The business has been awarded on the basis of the agency’s credentials, which demonstrates their ability to build brands across different categories and a cross section of consumers.

Confirming the move to Contract, Amitabh Tiwari, COO, Sansui said, “We are at an exciting phase for the brand. With this new range of products, we aim to achieve a new position in the market and offer our customers best technology at great value,”

The agency will manage the creative for the entire range of television sets. Sansui has recently launched its latest range of Curve 4K Ultra HD LED, 4K LED and other technologically advanced products and is set to carve a niche for itself in the market.

Commenting on the win, Rana Barua, CEO, Contract Advertising said, “We are excited with the new opportunity awarded to us. We take pride in developing challenger brands and with Sansui reinventing itself, we feel this partnership has been forged at the right moment.”

 

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