Conversations around the shifting digital landscape: Ogilvy Techtonic

In the new millennium, we have seen some techtonic shifts in the media landscape. The emergence of digital as a medium has opened new opportunities for brands to engage with their consumers and drive business value. The last such techtonic shift we experienced, was the coming of television. But the digital shift is different. The digital world is more varied than the traditional media world and is evolving continuously. What is exciting today is boring tomorrow.

Ogilvy has been at the forefront of integrated marketing communications from the late 80s. But few marketers are aware of Ogilvy India’s investments in digital, the depth of our specialist digital capabilities or the quality of our digital work.

Over the past few years, OgilvyOne has grown to become India's largest, most awarded full-service digital agency. But there is more to this story than just growth and fame.

Ogilvy has persistently been driving digital training for every employee in every discipline across every office in the country. We’ve built specialist capabilities, completed digital acquisitions and now have over 400 digital resources across Ogilvy India.

The capabilities we bring to our clients now spread across integrated communications, social media, search, performance marketing, mobile marketing, ecommerce consulting, digital analytics, web & mobile UX design, technology consulting and digital production.

Ogilvy Techtonic is nothing more than our attempt to bring our clients a series of relevant, usable conversations around the shifting digital landscape. Perspectives from industry leaders from Facebook, Google, Myntra, India’s most colourful Social Influencers (Miss Malini and Gabbar Singh) and Ogilvy’s own digital leaders from across India.

Guest Speakers include Kirthiga Reddy, Guneet Singh, Mukesh Bansal, Miss Malini and Gabbar Singh. Ogilvy speakers include Abhijit Avasthi, Vikram Menon, Karthik Srinivasan, Sanjay Ramakrishnan, Shivakumar Viswanathan, Nalini Guhesh, Anand Morzaria, Upasana Roy, Dharam Valia and Kunal Jeswani.