Cosmos Maya bullish on Inspector Chingum – the first spinoff from the Motu Patlu series.

Inspector Chingum, the first spinoff series of the massively popular show Motu Patlu, was recently launched on Amazon Prime Video and will be available on Pay TV come Diwali. The production house recognized the potential of Inspector Chingum very early. The character has been very popular, featuring in more than 700 Motu Patlu episodes and is an integral part of the show. The company has taken its popularity forward by creating this series where he plays the eponymous lead. The new show has high quality 3D animation which promises to wow audiences with its action, comedy and masala entertainment that Cosmos-Maya is known for. In addition to the classic Bollywoodisque storytelling that the studio is known for; Inspector Chingum also features funky rap songs by one of the pioneers of Indian rap, Baba Sehgal. Every episode will have a special song and this is one of the biggest highlights of the series.

Singapore and India based Cosmos Maya, the largest production house of children’s content in Asia with a 1000 plus half hour original content bank, is known for bringing in many firsts; one of them being Motu Patlu - the first Indian 3D animation series which airs on Nickelodeon from the Viacom stable. Given the massive popularity of Motu Patlu and particularly Inspector Chingum the studio is upbeat about its success.

The world we live in is fast evolving. With a plethora of great content on both TV and OTT, we now see a world where consumers are spoilt for choice. Cosmos-Maya being the nimble footed, progressive market leader in original Indian animation content creation in kids’ space, has been very agile in its strategy to adapt to these changing market dynamics. It has been following a digital first approach followed by Pay TV (Nonlinear first, followed by linear television).

Ketan Mehta, MD Cosmos-Maya opined “The advent of the digital platforms has empowered storytellers in a way that they can use new formats for their narratives. We are fortunate to be in this era of the content business, where linear and nonlinear platforms coexist and have plans to make the most of it.”

Proof of the pudding of the digital first followed by linear television for Cosmos-Maya was Selfie with Bajrangi, which launched on Amazon in the month of October and has now debuted on Disney Hungama as a summer holiday attraction. The ratings have been very encouraging and the show in its second window run on Disney Hungama has been progressively garnering more & more.

Anish Mehta, CEO Cosmos Maya added “We are an IP focused company and the launch of Inspector Chingum is in line with our vision. Inspector Chingum boasts of a never seen before animation style. It uses high quality 3D animation in a 22 min format and each episode is being treated as a mini film. We believe in the marriage of linear and nonlinear platforms, thereby bringing the best of both worlds together.”


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment