coto unveils ‘app tiles’ ahead of launch

coto, the Web3-based social community platform designed for women, unveiled its ‘app tiles’ as a precursor to the launch. The women featured in the app tiles exude a fervent enthusiasm for doing what they love and being who they are in a safe space with no judgements. coto wanted women with different personalities and across cultures to come together, all in one place, just like the vibe on the platform.

The design process for the ‘app tiles’ involves portraying carefree women, who enjoy building their own communities with those who share the same vision. The use of pastel shades conveys the feeling of being supportive and nurturing. With this imagery and complementing colour themes, they reflect the coto ethos.

These app tiles showcase how like-minded women from across cities, irrespective of their caste, creed, colour, etc. come together to connect and share their experiences. It showcases the sense of freedom that these women enjoy while engaging in meaningful dialogues and conversations. The app tiles give a glimpse of all the emotions that these women experience when in a group as one unit. Most importantly, they are seen enjoying themselves, without worrying about the outer world and toxicity.

Rajneel Kumar, Co-Founder, coto, said, “Every aspect of coto is designed to foster a sense of togetherness and belonging amongst all the members of the community. We chose our app tile to be an ever-evolving representation of women across geographies & ethnicities. This is another way for us to stay true to our core brand values of inclusivity and creating a safe space for women.”

Tanya Agarwal, Photographer, shared, “The thought behind the app tiles was clear – portray a safe space for like-minded women around the world to come together and express themselves freely. Through the visual representation, we wanted to bring alive coto’s philosophy of creating an engaging, dynamic space shaped by women, for women, where you can just be. The emotions, colours, body language, and interactions between them evoke a sense of enthusiasm, which best represent the coto tribe.

Sheetanshu Mishra, Founder, The Propagator Lab said, “Unlike traditional brand design processes, we wanted to do for coto what it aims to do for women around the world, free them of all limits. We envisioned the app tile as a gateway into a whole new universe where women could unleash their creativity and express themselves without any hesitation.