CP PLUS Unveils its New Campaign with Salman Khan

CP PLUS, the global leader in advanced security surveillance systems and solutions, has unveiled its new campaign to reaffirm its indubitable position in the security domain. The TVCs features Salman Khan as the CCTV ambassador of the brand. Taking ahead the tagline of ‘Upar Wala Sab Dekh Raha Hai’, the ad throws focus on the importance of intelligent security and surveillance. It also showcases the intelligent range of cameras offered by CP PLUS which are built smart with features such as - night vision, cloud monitoring, face recognition, mobile surveillance, remote monitoring, auto tracking etc. to outsmart the potential offender. The TVCs establish the intelligence of the brand’s security solutions, and having Salman talk about the key features in his typical witty manner helps people across categories understand it better and makes it more relatable. 

Today, we are living in a hyper-connected world, yet the society is more anxious about untoward incidents than ever before. In these uncertain times, CP PLUS offers products and solutions that allow you to monitor and act on situations, thereby securing and reducing the anxiety. CP PLUS believes that the world would be a better place if we use our moral compass to decide our conduct and behavior. The TVCs created by Ogilvy India brings this fact to the forefront by establishing that if a problem is detected in its infancy, then it can be prevented from turning into something disastrous. The wide range of security solutions that the brand offers in the realm of video surveillance suits versatile purposes and various environments.

Aditya Khemka, Managing Director, CP PLUS said, “There has been a lot of consciousness and awareness generated on the effective deployment of surveillance solutions. Being the market leader, we have realized the urgent need for intelligent security systems. We aim to amplify the intelligence of our security solutions through the optimum use of a host of intelligent features available.”

Yogesh Dutta, COO, CP PLUS, remarked, “Our range of products can seamlessly integrate with businesses and can offer great value with intelligence when deployed in defense locations, government projects, corporate undertakings, and in some cases, even in homes. CP PLUS intelligent solutions will go a long way in taking preventive steps towards a safe and secure world.”

Kapil Arora – President, Ogilvy Group Companies North said, “CP PLUS has been the pioneer in electronic surveillance, pretty much leading the way for the segment. As adoption of security cameras increases, they have largely been seen as passive recorders of events. With CP PLUS intelligent security systems, we believe that role can become of an active deterrent.”

Ajay Gahlaut - COO Ogilvy North & Deputy COO - Ogilvy India said, “The creative task was to reinforce the leadership of CP Plus in the surveillance category and build on the brand’s existing communication; Upar wala sab dekh raha hai. Using Salman Khan as the brand ambassador, we have attempted to bring alive stories from various aspects of life showcasing the intelligent technology solutions that CP Plus has in their products.”