Craftsvilla partners with Co-optex to offer and promote authentic handloom products from Tamil Nadu
Craftsvilla, one of the largest online ethnic store, today announced partnership with Co-optex (Tamil Nadu Handloom Weavers' Co-operative Society). Through this association Craftsvilla will host authentic handloom products on their website thereby supporting the highly talented handloom weavers of Tamil Nadu. Customers will now be able to choose from a wide range of Co-optex products such as silk, cotton, organic sarees and home furnishings. This association is in line with Craftsvilla’s commitment towards supporting and promoting Indian crafts and art forms.
With the addition of Co-optex products on the online platform, Craftsvilla has further strengthened its handloom portfolio which already consists of Pochampalli Silk, Ikat, Banarasi, Tussar and Jamdani weaves amongst others. Craftsvilla persistently strives to provide diverse and varied options for their customers.
Commenting on the partnership, Mr. Manoj Gupta, Co-Founder Craftsvilla said, "Craftsvilla is deeply committed to development of artisans in India and disruptively change artisanal supply chain from origin to consumption. We believe we can unwrap billions of dollar of business value to artisans across India by interventions across design, quality, big scale manufacturing and logistics. We have identified close to ten major clusters in India which we will develop for our ethnic supply. Co-optex will play a very crucial role for development of our cluster in Tamil Nadu for handloom products. We are very excited to partner with them to produce 'Make in India' products for global consumers."
Talking about the association T.N. Venkatesh I.A.S., Managing Director of Co-optex said, “It gives us great pleasure to join hands with Craftsvilla. This association has opened up numerous opportunities and a chance to connect with consumers from across the world. We offer authentic handloom products and this combined with Craftsvilla's focus to support artisans and crafts of India, we are sure to achieve great milestones in the future."
Craftsvilla’s wide range product portfolio includes popular brands across traditional, fusion clothing and accessories to home decor. Apart from providing the affordable and chic ethnic wear, the platform also provides the best shopping experience to all its customers.