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Crayons launches Kerovit campaign with Anushka Sharma

Kerovit, a young brand for Faucets and Sanitaryware from the house of Kajaria has launched its new campaign with a peppy film featuring Anushka Sharma as Brand Ambassador. Kerovit has entered the bathroom space with products that are contemporary in design, aiming at  the young house owners. The film with Anushka Sharma is in line with the young spirit of the brand. Conceived by Crayons Advertising, the film shows Anushka sneaking into her neighbour’s house and getting swayed by Kerovit bathroom. The film is directed by the celebrated directors Arun Gopalan and Ken Rolston of Storytellers. Talking about the film Rondeep Gogoi, Sr. Creative Director, Crayons Advertising said "How do you make someone want to see a bathroom again and again? Show the celebrity in a way not seen before. But that can only happen if the celebrity agrees with you. And in this case she happily agreed. Thanks AS."

Ranjan Bargotra, President, Crayons Advertising said that in the sanitary ware category Kerovit is the youngest as well as the most happening brand. It is modern, youthful and high on aesthetic quotient and these are the values that the TVC tries to capture. The energy in  the TVC is something that makes it stand apart from competitors. He added further  that there is a full 360 degree campaign planned. The campaign was launched at ACE Tech which  is India’s largest platform for Architecture and Construction industry. It has started with print and digital medium. TV and Cinema will follow in few weeks.

 

 

Credits:

Client    :    Kerovit

Agency    :    Crayons Advertising

Creative team          :    Rondeep Gogoi, Sunny Kundulum

Client Servicing    :    Ranjan Bargotra, Anil Kapoor, Saumya Harit Directors    :    Arun Gopalan, Ken Rolston

Production House   :    Storytellers

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