Crazeal partners with Cafe Coffee Day; launches consumer connect campaign

Believing in the philosophy of creating irresistible experiences for its customers, Crazeal.com (India unit of Groupon Inc.), India’s leading deal website has partnered with PVR to give consumers a unique movie watching experience of the the Hollywood blockbuster-The Amazing Spiderman. Through this partnership, Crazeal offered exciting discounts on the purchase of Spiderman movie tickets along with hosting a special screening for its audience, and showcasing the company’s ‘Irresistible Campaign’.

 

The booking of the tickets began on June 27th 2012 and received an overwhelming response from consumers with more than 800 tickets sold tickets being sold in less than 36 hours. Crazeal subscribers simply had to log on to www.crazeal.com in order to buy the movie tickets starting at Rs. 59.

 

The special screening involved Crazeal showcasing its new advertising campaign ‘Who can Resist” along with the team manning the ticket booking stalls, addressing the entire crowd before the start of the movie and steering on-ground activities to give them a flavor of Crazeal’s personalized services. Multiple on-ground touch points were also created to increase its brand presence and engage with consumers in a fun way.

 

Speaking on this campaign, Sachin Kapur, CMO, Crazeal, said, “Crazeal is more about an experience rather than just discounts. Also, the nature of our business is such there is a lack of face-to-face consumer connect, our team is constantly looking at creating innovative on-ground initiatives to interact and engage with the customers. Partnering with PVR and Café Coffee Day is a testimony to this endeavor.

 

We will continue to give our customers some of the best experiences in the city through our line-up of ‘Irresistible deals’, he added.

 

As a part of its experiential campaign, Crazeal has also tied up with 25 Café Coffee Day outlets in Delhi, Mumbai, Bangalore, Kolkata and Hyderabad to reach out to young target group.  A specially designed Crazeal Menu Card is handed over to every customer. The menu card urges the individual to SMS CZ ids to 56070 giving them a chance to get a regular size Crazeal trademarked Cappuccino for free.  The entire objective of this campaign is to surprise the customer and offer them a unique coffee experience.

 

Part of Groupon Inc., Crazeal is present across Delhi, Mumbai, Ahmedabad, Pune, Jaipur, Hyderabad, Bangalore, Kolkata, Chandigarh and Chennai. Crazeal has associated with merchants across the country which includes local favorites in every city to upscale partners including Claridges and Crowne Plaza.