CREATE and INSPIRE on NEXA’s 3rd anniversary
Hakuhodo India’s newest television commercial for NEXA, Maruti Suzuki’s modern retail channel of new-age automotive showrooms across India rings in its 3rd anniversary by celebrating creativity and inspiration!
Since its launch, NEXA has evolved into a brand that is admired, desired and loved by many. Its unique communication, continuous innovations, and customer centric outlook have resulted in the creation of unparalleled experiences for consumers through every step of their journey.
Today, as NEXA is taking a leap forward, it reiterates the brand promise that is integral to its existence. It is about the commitment from one of the biggest automobile brands in India -- about a promise, a belief, an ideology, a philosophy. It’s to create new and to inspire.
NEXA’s now embarking on a new journey to create new products, new aspirations, new experiences and the new culture that inspires and its TVC celebrates the relentless spirit of creators who never stop. It speaks to the explorers, innovators, influencers, experimenters, who keep moving. NEXA drives home its new philosophy with an impactful visual and audio language that’s true to its core of being premium and exclusive.
The New Ciaz is just the beginning, and the first set of wheels to kick-start the drive to “Create. Inspire.” In its latest communication, it clearly sets out the analogy between the creator and the car. It shows actor Ranveer Singh as a fashion designer, create an inspiring piece, just like The New Ciaz. The camera oscillates between showcasing Ranveer’s creative process and romancing with the striking new grille, redesigned headlamps, LED taillights and the new K15 petrol engine with smart Hybrid. The audio that runs in tandem with this creative play of visuals, talks about how the world is watching in awe as the creator is walking through, creating his own space and lounging at his own pace and in effect, clearly establishing the belief that The New Ciaz too has been created to inspire.
“NEXA is a brand that has changed the face of Indian automobile industry and now it’s all set to create new that inspires. The team at Hakuhodo has surely delivered a campaign that brings alive our new philosophy and introduces it to the world in an impactful way,” says Tarun Garg, Executive Director, Marketing, Maruti Suzuki India Limited.
According to Sabuj Sengupta, National Creative Director, Hakuhodo India, “Not many brands can claim and fulfill this big commitment of #CreateInspire. The challenge was to convey this promise in the most inspirational way possible. Also, this is just the beginning. NEXA’s new philosophy will lend itself into aspiring creations that will truly inspire. So keep watching.”
With the launch of The New Ciaz, NEXA once again takes the lead in transforming the expression of communication for Indian automobiles. All brands under NEXA will be following the new philosophy – to create new, to inspire. Track NEXA to know how this journey of inspiration unfolds.
AGENCY: Hakuhodo India
COO: Jayanto Banerjee
National Creative Director: Sabuj Sen Gupta
Sr VP Client Servicing: Sharad Mathur
Saurabh Das Gupta
Himanshu, Piyush, Akshay, Aastha
Client Servicing Team:
Mehak, Rahul, Rajat Sharma, Saurabh Tomar, K Mitra