Creating a stronger employer brand for product companies & GCCs

The last one and a half years have seen a severe disruption in business operations due to the global pandemic. During this period, we have also seen companies become more empathetic towards their consumers as well as employees. As entire businesses transitioned to working from home almost overnight, this threw up several new challenges. Tough economic conditions also saw several businesses having to shut shop or resort to harsh measures like salary cuts and layoffs.

As lockdowns are lifted and the economy fights back to return to normalcy, the workplace dynamics are changing. Remote working is still continuing in a large number of companies, while some are adopting a staggered presence of employees in the physical offices.

The new normal has put greater demands on employees, who on the personal front are also struggling to balance their work life and homes as the lines have blurred and work has started taking up more of the employees’ ‘me time’.

Companies need to address the new realities of the workplace to keep their workforce motivated and productive, while preventing employee burnout.

Shiwani Varma Vyas, Association Director - Corporate Communications & Corporate Social Responsibility, Lowe India, address these new realities in a special #GullyChat – an Adgully initiative. She will be tackling topics like the role and purpose of the office in the new normal, implications of the changing nature of the workplace, looking at a sustained WFH culture and much more.

Topic: Creating a stronger employer brand for product companies & GCCs

Date: September 22, 2021

Time: 2.30 – 3.00 pm

Follow the conversation on Adgully - @adgully.


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