Creative agency Blue Vector acquires ContentNinja, an inbound marketing firm
Gurgaon-based creative agency Blue Vector has acquired ContentNinja, an inbound-marketing firm that specialises in deep-tech enterprises in India and the US. The acquisition comes as part of Blue Vector’s vision of creating a robust ecosystem of tactical enterprises - one that can service clients with across-the-board brand-building solutions.
‘I’ve known the Content Ninja team for about 4 years now and I’ve cultivated a great relationship with them - over the years, we’ve helped each other grow as companies and individuals, and established trust and acknowledgment around how we want to partner’, says Piyush Kedia, the CEO of Blue Vector. He adds ‘ContentNinja has taken the time to nurture specialised content capabilities that we at Blue Vector noticed, especially since they, perfectly complement our crazy-creative DNA.’
Drawing a larger picture, he reveals, ‘Our idea was always to create a hive of enterprises with similar cultures and with synergistic capabilities that could exchange resources and skills among themselves. This way we provide drastically more agile, transparent and credible solutions to clients that extend beyond ‘creative’ delivery. And this is how we scale up, as one large symbiotic organism, rather than one monolithic setup’
Content Ninja will continue operating with their native banner under skippers Shriya Garg and Mayank Gulati. Relaying her excitement, Shriya says ‘I’m extremely delighted to be joining forces with Blue Vector. Culturally, we’re perfectly aligned as a young, diverse and industrious bunch, and I see a lot of cross-pollination of skill and creativity happening between us’.
Not much younger than Blue Vector, ContentNinja has built a concrete footing in the content industry, having found its strength in working with emerging technologies like Big Data, AI, 5G, and Blockchain among others. Their base of clients starts strong in India with names like ITC Infotech, Aviva Insurance, and Axis bank - and crosses the Pacific to established tech names like Paravision and Provana in the USA. Besides tech, they have also created inroads in the BFSI sector and are a Certified HubSpot Partner.
Amidst the overall churn happening within the domestic and global advertising industry - with agencies introspecting to find better models to operate on - Blue Vector (or rather, the BV-CN alliance) comes across as another case-in-point for ‘deep generalisation’ in terms of skill and offering. After a 3-year long run of building brands through Social Media, Brand Identity Design, Social Media, and Films, with clients like Uber, Trump Towers, PVR, Lite Bite Foods and Zenica, this expansion marks Blue Vector’s first move to become the vanguard of the new paradigm of across-the-board creative partners to brands, a position usually reserved for bigger agency setups (which they’re also happy to partner with).
‘We see this is the first successful phase of an alliance strategy, and we’ll be looking out for more promising establishments and startups to join our little superclub. There is an absolute wealth of tech, content, and marketing knowledge and business-acumen out there which is itching to get noticed .We’ll be keeping our eyes peeled to make new friends’ he concludes, sealing his confidence in the future and the present.