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Creative agency One September rebrands Instamojo

Creative agency, One September today announced that it has developed a new brand identity for Instamojo, one of India’s leading micro products and digital payments platform for MSMEs.  The new identity is expected to reflect the company’s evolution from a mere payments gateway platform to a “one-stop transactions platform” for the MSME sector.

Mumbai-based, One September that has rich expertise in designing brand identities for companies like Upgrad, The A, Design Hotel Chennai, worked closely with Instamojo’s team to design a brand identity that echoed the company's DNA of being a change agent, helping the less organised MSME businesses to become more enterprising.  

The key objective of the rebranding exercise was to capture the evolution of Instamojo and its focus on helping MSMEs grow their business seamlessly. The new identity has a unique ‘I’ that represents every single business owner who has a burning passion and hunger to grow their business and make their identity in this world.

According to Aarish, Co-founder & Creative Head, One September, “Instamojo is already trusted by lakhs of MSMEs of all kinds across every region of India. The challenge was to retain the spirit of what existed, while crafting a new identity and a brand story with the larger positioning. One September’s team of seasoned designers have great experience designing for both tech & non-tech organisations. With that experience came this winning combination of a strong ‘I’, modern wordmark, customized iconography and a focused colour palette that we believe is consistent and unmistakably, Instamojo.”

Announcing the new brand logo, Sampad Swain, CEO and Cofounder, Instamojo, said “Our new visual identity reflects our empathy towards the millions of merchants while carrying an optimism and belief in their progress, at the same time, indicating our evolution. One September’s team captured our entire evolution story with a powerful brand identity. With our new identity, we engrain the deep roots of ‘Indian’ness in our logo.”

The key objective of the rebranding is to connect with MSMEs on an emotional level, “Our logo showcases the passion of every business owner and the rising journey he/she faces in their quest to make it big in their professional life”. Added Sampad.

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