Creative Galileo enters into a partnership with Amar Chitra Katha

Edtech Trailblazer, Creative Galileo, has entered into a partnership with the Indian history and mythological comic book giant Amar Chitra Katha. Under this partnership Creative Galileo will have the license to use a wide selected range of Amar Chitra Katha and Tinkle’s iconic stories and characters to create highly engaging content for games and videos for children between the ages of 3 to 10.

In a world where young children spend a lot of time watching the screen and playing, this partnership will bring together multiple generations within families, the ones who read books and hear stories and the others who embrace technology. Creative Galileo through this association would like to offer young kids a route to their roots and a chance to discover more about India's multidimensional culture, leveraging Amar Chitra Katha stories and Tinkle Characters.

Commenting on the announcement, Preeti Vyas, President and CEO, Amar Chitra Katha said, " At Amar Chitra Katha, we have been custodians of India's stories for over 54 years, and we are excited to partner with Creative Galileo to take our rich storytelling heritage to Indian and global audiences through their edutainment platforms. As the nation's favourite storyteller, our mission has always been to provide Indian children a route to their roots and inspire in them a great sense of pride about India and being Indian. We have seen a shift in student learning and associated platforms and are impressed with the reach and the edutainment platform offered by Creative Galileo. This partnership is another powerful step to enable kids to experience and engage the rich storytelling heritage of India via an engaging and a customized learning format".

Speaking on this partnership, Prerna A Jhunjhunwala, Founder, Creative Galileo, "We are delighted and honored to partner with Amar Chitra Katha. These comics were our favourite storytellers in childhood and were also a route for many of us to discover more about India's rich storytelling heritage. We believe storytelling is an easy and effective way to engage kids. This partnership will help us build an interesting adaption of these stories and will eventually help in building understanding in domains of language, numeracy, arts, the discovery of the world, gross motor skills and social and emotional learning to list a few."

Creative Galileo’s Kids Early Learning App has become popular among kids and parents for its innovative mechanism to make learning fun and engaging through fascinating stories delivered through kids' favourite characters. The Creative Galileo Early learning app offers individualized and customized experiences, success rates and graphs, which help parents keep track of children's performance through the inbuilt parents' zone.



News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing