Creativeland Asia gets two senior level executives

Creativeland Asia has brought on board two senior level executives, Harshad Lad, to head creative operations, and Neville Shah, as Creative Director.

With a penchant for holistic brand management, Harshad Lad brings with him over seventeen years of experience from across SME, start-ups and the BTL space. He moves in from C2S, his start-up consultancy aimed to connect consumers to sales with the help of advertising and brand communications.

Neville Shah comes with several years of experience and has been associated with TBWA, Mudra, JWT, where he handled brands like SET Max, Standard Chartered Bank, Bajaj Allianz Life Insurance, Dabur, HBO, Philips, BPL Mobile and Wrigley, among others. Neville is also a professional stand-up comic, with a flair for theatre and writing.

Commenting on the appointments,Sajan RaJ Kurup, Founder & Creative Chairman, Creativeland Asia said, "We are growing rapidly, and it was critical for us to get in senior people with the same kind of beliefs as ours. I have known Harshad for over 8 years now. His work ethics are impeccable. His varied experience and his understanding of business and brands, are invaluable to us. Above all, he comes with a certain degree of discipline which we deem important at Creativeland."

"Neville brings with him as much passion as experience. He is multi-talented and self-driven, and at Creativeland we have seen these qualities take us really far."On his new role, Neville commented, "It's good to know I'll be working with and learning from the most creative bunch of people." On his new role, Harshad commented, "To me Creativeland is a place of like-minds and a very good platform for me to return to holistic brand communications and management. The work, culture, philosophy, along with the people at Creativeland, is the inspiration I thrive on."

Prior to this, Harshad was the Vice President at O&M where he successfully led a business unit on the HUL skin-care business. Harshad has worked on a variety of brands like Saffola, Kinetic, Ambuja Cement, ITC Expressions, IndianOil ExtraCare, Vimal, Diageo and Timesbank, among others.

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