Creativeland Asia to handle creative mandate for Excitel’s broadband brand
Excitel Broadband has assigned its creative duties to Creativeland Asia. As part of the mandate, Creativeland Asia will be responsible for creative communication strategy, planning and execution for the Excitel brand.
On appointing Creativeland Asia, Vivek Raina, CEO, Excitel Broadband, said, “Innovation and unique business model, combined with our zest for achieving new heights, has helped Excitel become one of the top players in the wired broadband segment. We have ambitious growth plans and belief that Creativeland Asia is aligned to our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and have a proven track record of creating remarkable campaigns and out of the box communication for their clients. We look forward to working with them.”
Commenting on the win, Manas Lahiri, Branch Head, Creativeland Asia Delhi, said, “With the digital revolution in India going full steam ahead, Excitel has managed to break barriers and climb to the top of the ladder in terms of broadband connectivity and speed. We are delighted to work with Excitel, a brand that’s fast-paced and create truly exciting campaigns which break the clutter and help grow their business.”