Creativeland Asia wins Silver at CLIO Awards for #UnitedByHalf

Creativeland Asia, one ofIndia’s largest and most sought afterindependent communicationcompanieswon a Silver at the CLIO Fashion & Beauty Awards(Social Good) for United Colors of Benetton’s #UnitedByHalf campaign. The campaign first aired in India on Valentine’s Day and received an overwhelming response. Following which, Benetton released it globally on International Women’s Day.

Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group said, “With the #UnitedByHalf campaign, the Benetton India team rolled out a movement that seeks to involve both men and women in achieving equality of both genders in India. It was heart-warming to see the response to the campaign when we launched it – both in India and across the globe. What I’m really proud about is that true to the Creativeland way, this Silver has been won on a real piece of work on a global brand like Benetton.”

Through #UnitedByHalf, Benetton ignited an audacious conversation demanding gender equality. Envisioning a world where women demand their equal half, the campaign called on not only women, but also men to champion women’s equality. Focusing on three issues: girl child education, gender wage gap and the career-family trade-off, people shared stories and uploaded a #Halfie to pledge their support. As a result of the campaign, India started waking up to the demands of the equal half.

#UnitedByHalf received 55,000 pledges, 4.65 million website visits and 2 million engagements.  

CLIO Fashion & Beauty Awards: Social Good: Silver Winner - #UnitedByHalf http://clios.com/fashion-beauty/winner/18519

Watch the film here:https://www.youtube.com/watch?v=GCl3Rq6w-1o