Creativeland's unique full 3D idea for Audi A8L

The german-luxury car maker Audi India, brought Creativeland Asia as their lead Integrated agency in the July of 2010 after a multi-agency pitch. Among other products, Creativeland Asia was given the task to launching the most prestigious luxury sedan from the Audi stable- The Audi A8 L. Achieved through a perfect blend of aesthetics and technology, it is a car that symbolizes advancement: the ultimate achievement of the human mind.

Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation. It is often portrayed in the shape of a pyramid, with the largest and lowest levels of needs at the bottom, and the need for self-actualization at the top.

We placed safety at the base of the pyramid, above that came the need to achieve and flaunt status. On top of that, and just below the tip, came aesthetics and form. At the tip, the pinnacle of human evolution, the need for self actualization, was represented by Brand Audi. This feeling of self actualization has been beautifully captured in campaign line for the

The Audi A8 3D integrated project has been conceived and created by Creativeland Asia and produced by Crocodile films in collaboration with The Mill London.